Gatsby Tan began as an idea on the deck of a small sailboat cutting through the water just after sunrise. Its founder, endlessly in search of the perfect bronze, noticed something: every destination had a different kind of sun, a different kind of glow. Yet every product promising a natural tan felt artificial, overly perfumed or designed for someone else entirely.

He wanted something cleaner. Something elegant. Something that felt like the quiet luxury of a well-kept vessel or a perfectly tailored linen shirt.

While traveling between ports, he collected notes — textures, scents and ingredients from coastal markets. Sunflower oil from a Mediterranean farm. Rose hip from South America. Cranberry and beet root from the northern coasts. Each element chosen not just to bronze skin, but to nourish it.

Back home, he built Gatsby Tan with the same philosophy he used at sea: keep only what matters, remove everything that doesn’t. The result was a line of tanning essentials that delivered a natural bronze with clean formulas, fast-drying finishes and subtle undertones inspired by the muted elegance of vintage travel.

Word traveled quickly. Men appreciated a tan that didn’t feel cosmetic. Women appreciated its simplicity and refinement. Each bottle carried forward the same idea: confidence should be effortless, and luxury should feel lived-in, not loud.

Today, Gatsby Tan remains tied to its origins — sunrise on open water, quiet confidence and a timeless glow crafted with precision and intention.